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New opening hours

Imagine Belgium is open on Saturdays and Sundays and every day during the school breaks

Travel around Belgium with virtual reality

Come and explore Belgium like never before with your whole family ! Put on your VR goggles, take off from the Grand Place of Brussels and fly over the whole country !

An incredibly realistic flying sensation and immersive 360° images to explore the capital of Europe as you’ve never experienced it before !

Buy your ticket now Learn more about flybox

an evolutive

Imagine Belgium, the future of tourism is now !

Imagine Belgium is an evolutive experience. It’s all about innovation ! We are bringing your touristic adventures to the next level.
Discover our very first VR flight simulator and come-back in 2022 for a full on immersive show.


Back in 2018, Baudouin de Troostembergh wanted to find a way to boost downtown Brussels and to offer a new tourist attraction in the city. The project of Imagine Belgium was made a reality with the arrival of Marie Logé at his head. She set up a creative team and together they refined the concept. Imagine Belgium will be an interactive museum using new technologies to discover the country in a different way.


The project is evolving. A first phase, prior to the full experience, is now conceived : Flybox. The Virtual Reality flight simulator over Belgium is a proof of concept, validating what is next to come. The Flybox pop-up store is designed to meet the public, adapt and improve the second phase of Imagine Belgium: the immersive museum. The soft opening of the Flybox experience, despite the covid-19 crisis, was a success.


Flybox is a crowd pleaser and the next steps of the project are ongoing. A real “Belgian Factory Generator” is finally taking shape and the Imagine Belgium team is working on unveiling a new 60-minutes immersive experience around the uniqueness of the country.


A new immersive experience opens alongside the virtual reality flight simulator. The virtual reality activity is completed with a 360° immersive projection. Thanks to that new experience, visitors will get to know Belgium better and more specifically its art. Slowly but surely the “Belgian Generator Factory” is built.

Take the train and have a stress-free journey thanks to the SNCB. We are very proud to have our own Flybox Discovery Ticket at the SNCB. Buy your Flybox tickets here, go on our Discovery Ticket page on the SNCB’s website, log in the piece of code that is on your Flybox ticket and get a discount on your train round trip ! Super easy right ? Don’t forget that children under 12 years old can enjoy the trainride for free !

A worry-free experience for the entire family

Imagine Belgium puts your safety first. Enjoy our new VR experience in a secure environment. We are committed to guaranty you an experience approved by the current health restrictions :

Protection gear on every headsets

Safe distancing with 2m between each stance

Limited entrance according to the covid-19 restrictions

Careful attention to the cleaning of our devices and location

Online ticketing